Road Haulage Archive #23 - Selling Lorries Volume 2 - The Late 1950s

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Road Haulage Archive #23 - Selling Lorries Volume 2 - The Late 1950s

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Ref: BKRHA23
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Road Haulage Archive

The Late 1950s – Volume 2

The latest Road Haulage Archive issue in the second in the series to look at the advertising for lorries and vans in period transport publications. The author, Malcolm Bates, who has experience in the industry, looks back in the archives at adverts from the many competing manufacturers of the time. Many of these have a period charm of their own, using artists’ ‘renderings’, literally works of art in themselves, to show the latest vehicles, which might have still been on the drawing board. They offer an insight into the commercial vehicle market of the time, and the way the industry was developing, as the United Kingdom recovered from the difficult early post-war years, to something of a ‘Golden Age’, with British manufacturers supplying both the home and export markets with a wide range of vehicles, many of which are depicted here.



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